[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bidrin.cz\/zpatky-k-zakladum-co-vlastne-znamenaji-long-tail-klicova-slova\/#Article","mainEntityOfPage":"https:\/\/www.bidrin.cz\/zpatky-k-zakladum-co-vlastne-znamenaji-long-tail-klicova-slova\/","headline":"Zp\u00e1tky k z\u00e1klad\u016fm: Co vlastn\u011b znamenaj\u00ed \u201eLong-tail\u201c kl\u00ed\u010dov\u00e1 slova?","name":"Zp\u00e1tky k z\u00e1klad\u016fm: Co vlastn\u011b znamenaj\u00ed \u201eLong-tail\u201c kl\u00ed\u010dov\u00e1 slova?","description":"Definice long-tail kl\u00ed\u010dov\u00fdch slov nen\u00ed v\u016fbec synonymem pro po\u010det slov, kter\u00e9 byly naps\u00e1ny do po\u017eadavku na vyhled\u00e1v\u00e1n\u00ed, ale sp\u00ed\u0161e jsou reprezentac\u00ed \u010detnosti vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 produkuj\u00ed. A takhle n\u011bjak funguj\u00ed. \u00a0 Pokud jste odpov\u011bdn\u00ed za SEO strategii pro va\u0161i spole\u010dnost, pravd\u011bpodobn\u011b hodnot\u00edte kl\u00ed\u010dov\u00fd slova, abyste ur\u010dili, na kter\u00e9 z\u00a0nich byste se m\u011bli zam\u011b\u0159it. Spousta profesion\u00e1l\u016f chybn\u011b […]","datePublished":"2026-02-06","dateModified":"2026-02-06","author":{"@type":"Person","@id":"https:\/\/www.bidrin.cz\/author\/#Person","name":"","url":"https:\/\/www.bidrin.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b682f75cb96d085fca5fbc8ca3f08e323444e236f6e6028585b73de81c46f711?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b682f75cb96d085fca5fbc8ca3f08e323444e236f6e6028585b73de81c46f711?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bidrin.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.bidrin.cz\/zpatky-k-zakladum-co-vlastne-znamenaji-long-tail-klicova-slova\/","wordCount":1438,"articleBody":"Definice long-tail kl\u00ed\u010dov\u00fdch slov nen\u00ed v\u016fbec synonymem pro po\u010det slov, kter\u00e9 byly naps\u00e1ny do po\u017eadavku na vyhled\u00e1v\u00e1n\u00ed, ale sp\u00ed\u0161e jsou reprezentac\u00ed \u010detnosti vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 produkuj\u00ed. A takhle n\u011bjak funguj\u00ed.\u00a0Pokud jste odpov\u011bdn\u00ed za SEO strategii pro va\u0161i spole\u010dnost, pravd\u011bpodobn\u011b hodnot\u00edte kl\u00ed\u010dov\u00fd slova, abyste ur\u010dili, na kter\u00e9 z\u00a0nich byste se m\u011bli zam\u011b\u0159it. Spousta profesion\u00e1l\u016f chybn\u011b v\u011b\u0159\u00ed, \u017ee long-tail kl\u00ed\u010dov\u00e1 slova jsou definov\u00e1na po\u010dtem slov, kter\u00e1 jsou pou\u017eita v\u00a0ur\u010dit\u00e9m po\u017eadavku na vyhled\u00e1v\u00e1n\u00ed.\u00a0Ale p\u0159esn\u011b tenhle zp\u016fsob my\u0161len\u00ed je naprosto myln\u00fd.\u00a0Tak, pro\u010d se vlastn\u011b tyto kl\u00ed\u010dov\u00e1 slova naz\u00fdvaj\u00ed \u201elong-tail\u201c? Obecn\u00fd m\u00fdtus prav\u00ed, \u017ee long-tail kl\u00ed\u010dov\u00e1 slova reprezentuj\u00ed po\u010det slov pou\u017eit\u00fdch ve fr\u00e1zi. Po tom, co jsme pozorovali jednu skv\u011blou konverzaci mezi vedouc\u00edmi hr\u00e1\u010di v\u00a0pr\u016fmyslu ve Facebookov\u00e9 skupin\u011b SEO SIgnals Lab, kde se bavili ohledn\u011b tohoto t\u00e9matu, ihned jsme museli sko\u010dit za po\u010d\u00edta\u010d a napsat o tom p\u00e1r \u0159\u00e1dk\u016f.\u00a0V\u011bt\u0161ina vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 lid\u00e9 p\u00ed\u0161\u00ed do vyhled\u00e1vac\u00ed kolonky Google, je velice specifick\u00e1 a napsan\u00e1 p\u0159esn\u011b na m\u00edru t\u00e9 informace, kterou lid\u00e9 hledaj\u00ed. D\u00edky tomu je \u010detnost vyhled\u00e1v\u00e1n\u00ed obvykle daleko ni\u017e\u0161\u00ed. P\u016fvod tohoto n\u00e1zvu m\u016f\u017ee b\u00fdt p\u0159ips\u00e1n grafu, kter\u00fd jsme p\u0159ilo\u017eili n\u00ed\u017ee. Jak m\u016f\u017eete vid\u011bt z\u00a0tohoto obr\u00e1zku, ten extr\u00e9mn\u011b dlouh\u00fd ocas tohoto grafu reprezentuje tyto \u010dasto zam\u011b\u0159ovan\u00e9 po\u017eadavky a tedy zde m\u00e1me p\u016fvod n\u00e1zvu: \u201elong-tail\u201c kl\u00ed\u010dov\u00e1 slova.\tKde to v\u0161echno za\u010daloKoncept \u201elong-tail\u201c poprv\u00e9 z\u00edskal pozornost, kdy\u017e byl p\u0159edstaven \u0161irok\u00e9 ve\u0159ejnosti Chrisem Andersenem, autorem publikace: \u201eThe long tail: Why the future of business is selling less of more.\u201c. Je to velice b\u011b\u017enou SEO praktikou \u2013 c\u00edlit na kl\u00ed\u010dov\u00e1 slova a fr\u00e1ze s\u00a0v\u00edce slovy, proto\u017ee jsou typicky daleko jednodu\u0161\u0161\u00ed pro zisk hodnocen\u00ed a p\u0159in\u00e1\u0161\u00ed c\u00edlen\u00fd provoz s\u00a0velice specifick\u00fdm \u00famyslem na str\u00e1nku. Fr\u00e1ze kl\u00ed\u010dov\u00fdch slov s\u00a0m\u00e9n\u011b slovy jsou obecn\u011b daleko v\u00edce konkuren\u010dn\u00ed oblasti a \u00famysl je daleko v\u00edce rozt\u0159\u00ed\u0161t\u011bn\u00fd.Pravd\u011bpodobn\u011b si mysl\u00edte, \u017ee to je d\u016fvod, pro\u010d jsou long-tailed, proto\u017ee maj\u00ed v\u00edce slov ve fr\u00e1zi.\u00a0Typicky fr\u00e1ze, kter\u00e9 maj\u00ed men\u0161\u00ed \u010detnost vyhled\u00e1v\u00e1n\u00ed, maj\u00ed sklon k\u00a0daleko v\u00edce slov\u016fm. V\u00fdsledkem je to, \u017ee tato definice za\u010dala b\u00fdt trochu pok\u0159iven\u00e1 pr\u016fb\u011bhem \u010dasu a lid\u00e9 si za\u010dali spojovat long-tail s\u00a0po\u010dtem slov, kter\u00e9 jsou u\u017eit\u00e9 ve fr\u00e1zi, sp\u00ed\u0161e ne\u017e s\u00a0\u010detnost\u00ed vyhled\u00e1v\u00e1n\u00ed.\u00a0\tPoj\u010fme se pod\u00edvat bl\u00ed\u017ee na k\u0159ivku popt\u00e1vky vyhled\u00e1v\u00e1n\u00edPodle t\u00e9to k\u0159ivky, kter\u00e1 je ilustrovan\u00e1 n\u00ed\u017ee, sedmdes\u00e1t procent v\u0161ech vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 se d\u011bj\u00ed on-line, obsahuje n\u011bjak\u00e1 ta long-tail kl\u00ed\u010dov\u00e1 slova. To znamen\u00e1, \u017ee jde o popul\u00e1rn\u00ed term\u00edny vyhled\u00e1v\u00e1n\u00ed, na kter\u00e9 se chybn\u011b zam\u011b\u0159uje naprost\u00e1 v\u011bt\u0161ina podnik\u016f a podnikatel\u016f a kter\u00e9 zab\u00edraj\u00ed zhruba t\u0159icet procent ve\u0161ker\u00fdch vyhled\u00e1v\u00e1n\u00ed na internetu. Jak m\u016f\u017eete vid\u011bt, osa Y je reprezentant po\u010dtu m\u011bs\u00ed\u010dn\u00edch vyhled\u00e1v\u00e1n\u00ed, ale nen\u00ed to reprezentant po\u010dtu slov.\u00a0Abychom ilustrovali tento koncept je\u0161t\u011b d\u00e1le, pod\u00edvali jsme se na kl\u00ed\u010dov\u00e1 slova \u201ebatoh do posilovny\u201c s\u00a0jeho n\u00e1sleduj\u00edc\u00edmi p\u011bti relevantn\u00edmi a sdru\u017een\u00fdmi po\u017eadavky na vyhled\u00e1v\u00e1n\u00ed:\t\tBatoh do posilovny\t\tSportovn\u00ed batoh\t\tMal\u00fd batoh do posilovny\t\tBatoh do posilovny pro mu\u017ee\t\tBatoh do posilovny pro \u017eeny\u00a0Pokud bychom se \u0159\u00eddili my\u0161lenkou, \u017ee se po\u010det slov ve fr\u00e1zi p\u0159\u00edmo rovn\u00e1 \u010detnosti vyhled\u00e1v\u00e1n\u00ed, tak pot\u00e9 kl\u00ed\u010dov\u00e1 slova v\u00fd\u0161e zm\u00edn\u011bn\u00e1 jsou se\u0159azena v\u00a0jist\u00e9m po\u0159ad\u00ed. Av\u0161ak, pokud bychom p\u0159esn\u011b analyzovali ka\u017ed\u00e9 z\u00a0t\u011bchto kl\u00ed\u010dov\u00fdch slov a zm\u011b\u0159ili bychom jejich ur\u010ditou \u010detnost vyhled\u00e1v\u00e1n\u00ed, tak bychom museli po\u0159ad\u00ed tro\u0161ku pozm\u011bnit, nap\u0159\u00edklad bychom je se\u0159adili od nejvy\u0161\u0161\u00ed \u010detnosti po tu nejmen\u0161\u00ed, asi zhruba takto:\t\tBatoh do posilovny\t\tBatoh do posilovny pro \u017eeny\t\tMal\u00fd batoh do posilovny\t\tSportovn\u00ed batoh\t\tBatoh do posilovny pro mu\u017ee\u00a0Na\u0161e k\u0159ivka popt\u00e1vky vyhled\u00e1v\u00e1n\u00ed, spolu s\u00a0jak\u00fdmkoliv v\u00fdklenkem t\u00e9matu, kter\u00fd se rozhodnete analyzovat, n\u00e1m zde jasn\u011b ukazuje konzistentn\u00ed rozkol mezi short a long-tailed kl\u00ed\u010dov\u00fdmi slovy, tak jak je to demonstrov\u00e1no v\u00a0seznamu v\u00fd\u0161e. Je\u0161t\u011b jednou, to n\u00e1m potvrzuje, \u017ee definice long-tailed kl\u00ed\u010dov\u00fdch slovnen\u00ed synonymem s\u00a0po\u010dtem slov obsa\u017een\u00fdch ve fr\u00e1zi, kter\u00fd je n\u00e1sledn\u011b zad\u00e1na jako po\u017eadavek na vyhled\u00e1v\u00e1n\u00ed, av\u0161ak je to sp\u00ed\u0161e vyj\u00e1d\u0159en\u00ed \u010detnosti vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 tyto fr\u00e1ze \u201eprodukuj\u00ed\u201c.\u00a0Pokud ur\u010dit\u00fd v\u00fdklenek m\u00e1 v\u00a0sou\u010dtu \u010detnost vyhled\u00e1v\u00e1n\u00ed n\u011bjak\u00fdch sto tis\u00edc a je doprov\u00e1zen nap\u0159\u00edklad dal\u0161\u00ed tis\u00edcovkou p\u0159\u00edle\u017eitost\u00ed pro ostatn\u00ed kl\u00ed\u010dov\u00e1 slova, tak pot\u00e9 stejnou logikou zjist\u00edme, \u017ee zhruba dvacet a\u017e t\u0159icet procent v\u0161ech se bude pova\u017eovat za short-tail kl\u00ed\u010dov\u00e1 slova, zat\u00edmco long-tail kl\u00ed\u010dov\u00e1 slova budou zab\u00edrat celkov\u00fd po\u010det ze sedmdes\u00e1ti \u010di osmdes\u00e1ti procent.\u00a0Studie, kterou provedla spole\u010dnost Hitwise v\u00a0roce 2008, potvrdila tuto teorii, nebo\u0165 studovala zhruba \u010dtrn\u00e1ct milion\u016f term\u00edn\u016f vyhled\u00e1v\u00e1n\u00ed b\u011bhem t\u0159\u00edm\u011bs\u00ed\u010dn\u00edho obdob\u00ed. Po tom, co z\u00fa\u017eila v\u0161echna kl\u00ed\u010dov\u00e1 slova na TOP tis\u00edc term\u00edn\u016f vyhled\u00e1v\u00e1n\u00ed, byl u\u010din\u011bn n\u00e1sleduj\u00edc\u00ed z\u00e1v\u011br studie: \u201ePokud byste m\u011bli monopol nad TOP tis\u00edci term\u00edny vyhled\u00e1v\u00e1n\u00ed nap\u0159\u00ed\u010d v\u0161emi internetov\u00fdmi vyhled\u00e1va\u010di (co\u017e je nemo\u017en\u00e9), st\u00e1le by v\u00e1m unikalo mezi prsty zhruba 89,4 procent ve\u0161ker\u00e9ho provozu, kter\u00fd plyne z\u00a0vyhled\u00e1v\u00e1n\u00ed.\u201c V\u00a0souhrnu, abychom mohli vytvo\u0159it n\u011bjakou strategii, \u00fasp\u011b\u0161n\u00e1 SEO strategie pro v\u00e1\u0161 byznys je takov\u00e1, kdy byste se zam\u011b\u0159ovali na sedmdes\u00e1t \u010di osmdes\u00e1t procent kl\u00ed\u010dov\u00fdch slov, kter\u00e9 se nach\u00e1zej\u00ed v\u00a0t\u00e9 \u010d\u00e1sti long-tail kl\u00ed\u010dov\u00fdch slov k\u0159ivky popt\u00e1vky vyhled\u00e1v\u00e1n\u00ed.\u00a0P\u0159\u00edklad: nabrat v\u00e1hu \u00a0Tady je dal\u0161\u00ed p\u0159\u00edklad, kter\u00fd zdiskredituje m\u00fdtus, kter\u00fd obklopuje po\u010det kl\u00ed\u010dov\u00fdch slov zahrnut\u00fdch v\u00a0po\u017eadavku na vyhled\u00e1v\u00e1n\u00ed:\u00a0Z\u00a0grafu, kter\u00fd je uveden\u00fd v\u00fd\u0161e, m\u016f\u017eete vid\u011bt, \u017ee men\u0161\u00ed, dvoj-slovn\u00e9 vyhled\u00e1v\u00e1n\u00ed vyprodukovali ni\u017e\u0161\u00ed \u010detnost vyhled\u00e1v\u00e1n\u00ed v\u00a0porovn\u00e1n\u00ed s\u00a0daleko del\u0161\u00edmi fr\u00e1zemi, kter\u00e1 v\u00a0sob\u011b obsahuj\u00ed v\u00edce kl\u00ed\u010dov\u00fdch slov, co\u017e demonstruje to, \u017ee po\u010det slov v\u016fbec nen\u00ed to, co definuje long-tail fr\u00e1ze kl\u00ed\u010dov\u00fdch slov. Podobn\u011b zde m\u016f\u017eeme uv\u00e9st tak\u00e9 p\u0159\u00edklad n\u011bkter\u00fdch mnoho-slovn\u00fdch fr\u00e1z\u00ed, kter\u00e9 sebou nesou vysokou \u010detnost vyhled\u00e1v\u00e1n\u00ed ka\u017ed\u00fd m\u011bs\u00edc.\u00a0Po\u0159ad\u00ed v\u00fd\u0161e ukazuje, \u017ee fr\u00e1ze kl\u00ed\u010dov\u00fdch slov s\u00a0t\u0159emi nebo v\u00edce slovy se m\u016f\u017ee objevit s\u00a0vy\u0161\u0161\u00ed \u010detnost\u00ed vyhled\u00e1v\u00e1n\u00ed, tedy na sam\u00e9m konci k\u0159ivky. A stejn\u011b tak, jedno-slovn\u00e9 anebo kr\u00e1tk\u00e9 fr\u00e1ze kl\u00ed\u010dov\u00fdch slov mohou skon\u010dit v\u00a0\u010d\u00e1sti long-tail kl\u00ed\u010dov\u00fdch slov k\u0159ivky popt\u00e1vky vyhled\u00e1v\u00e1n\u00ed. D\u016fle\u017eit\u00fdm p\u0159\u00ednosem je zde ta informace, \u017ee popularita kl\u00ed\u010dov\u00fdch slov nem\u016f\u017ee b\u00fdt definov\u00e1na pouze spo\u010d\u00edt\u00e1n\u00edm po\u010dtu slov, kter\u00e9 jsou pou\u017eit\u00e9 v\u00a0po\u017eadavku na vyhled\u00e1v\u00e1n\u00ed.\u00a0\tZam\u011b\u0159te se kl\u00ed\u010dov\u00e1 slova v\u00a0p\u0159irozen\u00e9m jazyce\u00a0Strategie na long-tail kl\u00ed\u010dov\u00e1 slova, napsan\u00e1 v\u00a0p\u0159irozen\u00e9m jazyce, m\u016f\u017ee u\u010dinit z\u00e1zraky pro v\u00e1\u0161 byznys, hlavn\u011b kdy\u017e je zde tolik nejr\u016fzn\u011bj\u0161\u00edch n\u00e1stroj\u016f pro v\u00fdzkum kl\u00ed\u010dov\u00fdch slov dostupn\u00fdch, kter\u00e9 v\u00e1m dok\u00e1\u017e\u00ed pomoci naprosto vy\u0161perkovat va\u0161i SEO strategii. Nyn\u00ed, kdy\u017e v\u00edte p\u0159esnou definici toho, co vlastn\u011b long-tail kl\u00ed\u010dov\u00e9 slovo znamen\u00e1 a jak vlastn\u011b tento m\u00fdtus v\u016fbec p\u0159i\u0161el na sv\u011bt, budete na t\u00e9 spr\u00e1vn\u00e9 koleji, kdy\u017e budete prov\u00e1d\u011bt n\u011bjak\u00fd ten pr\u016fzkum kl\u00ed\u010dov\u00fdch slov.                                                                                                                                                                                                                                                                                                                                                                                                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